Projects
Take a look at a few of the projects I have been able to lead through my internship experiences at Stanford Health Care and Data Curious. These projects allowed me to think creatively about how to effectively tell an organization's story and communicate our unique value to stakeholders.
Stanford Health Care 340B Report
Pharmacy Department - Business Operations Intern
In 2019, I was tasked with communicating the impact that the 340B drug savings program had on patient care at Stanford Health Care. SHC and hospitals accross the country benefit from the 340B program which allows them to saves tens of millions of dollars on prescription drug purchases. Prior to the publication of this report, there was no information detailing how these savings benefitted the hospital and impacted patient care. I was tasked with interviewing departments across the organization to identify how cost savings were used to improve the patient experience and create a report which defended these savings and communicated to our stakeholders why the 340B drug savings program was vital to allowing Stanford Health Care to continue its work. When I began this project, there were concerns that the 340B savings could be criticized because of a lack of transparency regarding the direct benefits to patient experience. When the report was finished it was published on SHC's website and distributed to the hospitals nationwide that also benefitted from the 340B program as a model of how to communicate the value of the drug savings program for these organizations.
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Read the entire report here
Data Curious Advertising Campaign
Marketing/Communications Associate
In the summer of 2022 I joined Data Curious, an organization created as a joint effort between Good Research and the University of San Diego's Center for Digital Civil Society which aimed to provide answers to commonly asked questions about data privacy and data security. Along with one other intern, I contacted The Voice of San Diego, a nonprofit news organization in San Diego, to discuss running the organizations first advertising campaign. The goal of the campaign was to both increase website engagement and gain insights from our target market to understand what questions the public had that we could address. My work involved negotiating the ad package which ran for two weeks on the Voice of San Diego's website, daily newsletter, Facebook and Instagram profiles, and weekly podcast. I wrote the ad copy for each of these mediums as well as with our user experience specialist to create the graphic designs which were used for the Website's box and banner ads and the social media pages. The visual in the top right corner is an example of one of the ads that we designed and ran as part of the campaign.
Data Curious Marketing Plan
Marketing/Communications Associate
As a Marketing Associate at Data Curious I was individually responsible for creating the organization's first marketing plan which detailed their current customer value proposition, target markets, competition, and specific recommendations to drive website engagement. While I had gained experience writing marketing plans for two different organizations in my college career, this was the first opportunity I had to apply this knowledge to a real organization that would benefit from my analysis. At the link below you can find a PDF of the full report.
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Read the full report here
